best shops in Soho – Apartment by The Line

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Located two floors above the endlessly crowded sidewalks of Soho, walking into the loft known as The Apartment by The Line is akin to taking a breath of fresh air among smog. Saturday afternoon is perhaps the most bustling day in this lovely neighborhood, yet The Apartment by The Line had just one customer inside, albeit happily toting a largely oversized shopping bag of goods. Entering the loft through the bedroom, the first thing you’ll notice is the plush white bed, gently illuminated by the natural light that streams through the loft’s oversized windows. A stand-alone white bathtub – one of the few things in the loft that is not for sale – rests across from the bed, surrounded by various luxury bath products like Coconut Skin Trip Soap ($6). Take a quick tour of the loft with me…

The entrance to the loft is somewhat hidden, yet formally acknowledged by a small sign directing shoppers upstairs:

76 Greene Street The Apartment by the Line
76 Greene Street The Apartment by the Line

A short paragraph explaining the concept of The Apartment greets all visitors at the entrance…

Entryway Greeting The Apartment by the Line

The Living Room

Living Room, The Apartment by the Line
Living Room The Apartment by the Line
Living Room The Apartment by the Line
Living Room The Apartment by the Line
Living Room The Apartment by the Line
Living Room The Apartment by the Line
Living Room The Apartment by the Line

The Bedroom

Bedroom_The Apartment by the Line
Bedroom_The Apartment by the Line

The Bathroom

Bathroom_The Apartment by the Line
Bathtub_The Apartment by the Line
Bathtub_The Apartment by the Line
Soaps in the Bathroom_The Apartment by the Line
Bathroom Products_The Apartment by the Line
Rodin skincare

The Closet

Closet In The Apartment by the Line
Closet In The Apartment by the Line
Closet In The Apartment by the Line

Hallway

Hallway Products

The Dining Room

Dining Room of The Apartment by The Line

Visit The Apartment by The Line

76 Greene Street The Apartment by the Line
The LINE business card

76 Greene Street, 3rd Floor
New York, NY 10012

Open Tuesday through Saturday, from 12 to 6pm, also by appointment


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