best shops in Soho – Apartment by The Line

Located two floors above the endlessly crowded sidewalks of Soho, walking into the loft known as The Apartment by The Line is akin to taking a breath of fresh air among smog. Saturday afternoon is perhaps the most bustling day in this lovely neighborhood, yet The Apartment by The Line had just one customer inside, albeit happily toting a largely oversized shopping bag of goods. Entering the loft through the bedroom, the first thing you’ll notice is the plush white bed, gently illuminated by the natural light that streams through the loft’s oversized windows. A stand-alone white bathtub – one of the few things in the loft that is not for sale – rests across from the bed, surrounded by various luxury bath products like Coconut Skin Trip Soap ($6). Take a quick tour of the loft with me…

The entrance to the loft is somewhat hidden, yet formally acknowledged by a small sign directing shoppers upstairs:

A short paragraph explaining the concept of The Apartment greets all visitors at the entrance…

The Living Room

The Bedroom

The Bathroom

The Closet

Hallway

The Dining Room

Visit The Apartment by The Line

76 Greene Street, 3rd Floor
New York, NY 10012

Open Tuesday through Saturday, from 12 to 6pm, also by appointment